CLIENT
365 Data Centers
INDUSTRY
Colocation & cloud
REGION
North America
TIMEFRAME
6 months
WIN RATE
SALES CYCLE
PRODUCTIVITY
CONTACTS DB
THE CHALLENGE
The fragmented stack
365 Data Centers operates in a market where speed and precision define success. But its commercial organization was running on a patchwork of task-driven SaaS tools and manual reporting workflows — fragmented, reactive, and disconnected from the moments where deals are won or lost.
Industry benchmarks tell the broader story: average B2B win rates have fallen to ~21%, sales cycles keep lengthening, and 95% of enterprise AI pilots fail to move P&L.
THE APPROACH
Embedded, not bolted on
365's RevOps and Sales teams worked with Collective[i] to embed its applications and agents across every step of their go-to-market motion. Instead of asking reps to learn new tools or write prompts, intelligence runs ambiently beneath the systems they already use.
Activity capture replaces manual data entry across CRM and email. Buyer-specific signals flag deals before they slip. A single workspace replaces scattered threads and tabs. And human effort gets routed to the decisions that actually determine outcomes.
Ambient automation: Activity capture replaces manual data entry across CRM and email.
Real-time risk surfacing: Buyer-specific signals flag deals before they slip.
Centralized deal collaboration: A single workspace replaces scattered threads and tabs.
Skill-to-moment alignment: Human effort routed to the decisions that determine outcomes.
THE OUTCOME
Above plan, quarter after quarter
Within the first quarter of deployment, productivity lifted 20% and 365's contact database grew 34% — not through reporting work, but as a continuous structural improvement to institutional memory.
Win rates climbed more than 15%. Sales cycles compressed by 35%. The company posted record bookings in Q4 2025 and continued outperformance into Q1 2026.
"In an industry where speed, precision, and collaboration define success, utilizing Collective[i] as a strategic partner has strengthened our capacity to improve predictability to meet and exceed our targets for long-term growth."
Derek Gillespie
CEO & CRO, 365 Data Centers
