Companies have invested enormous time and money in CRM systems designed to capture, store, and organize sales activities and contacts only to find that the return on investment is limited by poor data quality.  

Intelligent WriteBack™ (IWB) addresses the massive challenge of cleaning up data and maintaining contacts. IWB automates activity capture and keeps contacts up-to-date using our proprietary people graph. 

IWB converts a flawed database into a source of truth while restoring hours of selling time (~ 10-20%) previously devoted to manually inputting this data.

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