March 26, 2018


Written by

Angus Loten

Smart Sales Tools Seek Better Data

Already awash in data, some companies are looking to fill a yawning gap in corporate intelligence on a key component of their sales strategy: Buyers.

Data on commercial buyers – who is buying what inside a company – is increasingly critical as more businesses deploy digital sales tools powered by artificial-intelligence algorithms, aiming to leverage added insight to close more deals or simply know when to walk away.

But smart sales tools are only as good as the data sellers plug in, IT vendors and industry analysts say.

One concern is the bulk of sales data at many firms is generated internally by sales reps themselves, who typically input information about leads, contacts or sales meetings into customer relationship management platforms.

Read the article

News Archive

  1. Why Networked Intelligence Wins Every Time

  2. Skip the pranks and join Collective[i] for a quick-witted line-up of comedians, writers, business leaders, and academics in our Forecast speaker series on April 1

  3. Collective[i] Wins 2021 Data Breakthrough Award: "Sales Technology of the Year"

  4. Op-Ed: Why we need a digital New Deal

  5. USHG's Danny Meyer to be featured in special session of Collective[i] Forecast on Clubhouse

  6. Potential IBM Watson Health Sale Puts Focus on Data Challenges

  7. Entrepreneurs Neil and Rachel Blumenthal to be featured in Collective[i] Forecast speaker series

  8. CIO playbook: Building better relations with boards

  9. Tech Pros Predict 12 Trends That Will Dominate The Industry In 2021

  10. Collective[i]: How the FAANG companies inspired a B2B sales solution

  11. Artificial Intelligence Shows Potential to Guage Voter Sentiment

  12. Smart Sales Tools Seek Better Data

  13. [INSIDE AI] Q&A with Co-Founder of Collective[i], Stephen Messer

  14. The Morning Download: AI-Enabled Sales Tools Spotlight Data Needs

  15. Software Companies Rush to Create New Data-Driven Discipline for Sales

  16. How AI Changes Marketing and Business

  17. Health Care, Sales Software Draw Big AI Investments

  18. Buying New Tech For Your Business? Here Are 12 Crucial Aspects To Consider

  19. 16 Ways Companies Can Bridge The Disconnect Between IT And Sales

  20. Women Leading The AI Industry: “The reality is that the AI industry needs women more than the other way around.”

  21. Meet The Disruptors: Tad Martin of Collective[i] On The Three Things You Need To Shake Up Your Industry