November 16, 2020

Written by

Tony Baer, ZDNet

  • Posted in
  • Featured
  • News

Collective[i]: How the FAANG companies inspired a B2B sales solution

It’s a sign of the times that it’s practically taken for granted when we hear about applications incorporating AI into their solutions. But when the company was founded back in 2012, Collective[i], short for Collective Intelligence, it was one of the first to tread that path. At the time, as the world was getting infatuated with big data, Internet giants like Amazon, Google, and Netflix were perfecting their approaches to applying neural networks and other machine learning approaches to propel their core businesses to dominance, and that’s where the company got its inspiration.

Collective[i] picks up where CRM, sales force automation, and customer journey solutions leave off to optimize the last mile: providing a cloud-based SaaS solution helping B2B businesses with predictive and prescriptive analytics to close the sale. CRM tracks customer interactions, as captured by internal transaction systems, while customer journey solutions approach the problem from the opposite perspective: what are the paths that companies open to their customers, and how are their customers navigating them. Meanwhile, sales force automation, traditionally part of CRM, manages the workflows for handling sales leads, forecasts, and tracking team performance.

Read the article


  1. Former Lockheed Martin CEO briefs Collective[i] Forecast community on U.S.-China Tech Race: "We have met the enemy, and it is us."

  2. Employees may need to keep up ‘the pretense of working’ as automation spreads, says A.I. expert Kai-Fu Lee

  3. Climate AI Startups Offer Businesses Shelter From Inclement Weather Risk

  4. Collective[i] announces new upskilling initiative focused on the “soft” skills essential for the future of work

  5. The Modern Sale and Collective[i] Announce the Inaugural Top 100 Revenue Operations Leaders of 2021

  6. Pinterest’s Use of AI Drives Growth

  7. 2020 ACM A.M.Turing Award Winner, Alfred Aho to be featured in Collective[i] Forecast speaker series

  8. Sony Music Publishing Chairman and CEO, Jon Platt to be featured in Collective[i] Forecast speaker series

  9. Corporate Tech Leaders Are Mixed on EU Artificial Intelligence Bill

  10. Skip the pranks and join Collective[i] for a quick-witted line-up of comedians, writers, business leaders, and academics in our Forecast speaker series on April 1

  11. Collective[i] Wins 2021 Data Breakthrough Award: "Sales Technology of the Year"

  12. Op-Ed: Why we need a digital New Deal

  13. USHG's Danny Meyer to be featured in special session of Collective[i] Forecast on Clubhouse

  14. Entrepreneurs Neil and Rachel Blumenthal to be featured in Collective[i] Forecast speaker series

  15. Potential IBM Watson Health Sale Puts Focus on Data Challenges

  16. CIO playbook: Building better relations with boards

  17. Tech Pros Predict 12 Trends That Will Dominate The Industry In 2021

  18. Meet The Disruptors: Tad Martin of Collective[i] On The Three Things You Need To Shake Up Your Industry

  19. Collective[i]: How the FAANG companies inspired a B2B sales solution

  20. Artificial Intelligence Shows Potential to Gauge Voter Sentiment

  21. 16 Ways Companies Can Bridge The Disconnect Between IT And Sales

  22. Buying New Tech For Your Business? Here Are 12 Crucial Aspects To Consider

  23. Health Care, Sales Software Draw Big AI Investments

  24. Women Leading The AI Industry: “The reality is that the AI industry needs women more than the other way around.”

  25. [INSIDE AI] Q&A with Co-Founder of Collective[i], Stephen Messer

  26. How AI Changes Marketing and Business

  27. The Morning Download: AI-Enabled Sales Tools Spotlight Data Needs

  28. Smart Sales Tools Seek Better Data

  29. Software Companies Rush to Create New Data-Driven Discipline for Sales