Revenue operations manager salary
Revenue operations (RevOps) teams carry a heavy burden within a company, taking much of the responsibility for its future success, and revenue operations managers are tasked with keeping all RevOps activity running smoothly. Revenue operations responsibilities range from analyzing and optimizing workflow processes to revamping the technology stack and more. That’s a tall order — so it’s natural to wonder what a career as a RevOps manager looks like and what the average salary is.
Before we dive into the average revenue operations manager salary range, let’s examine the revenue operations meaning and how it’s different than sales operations, plus the structure of a RevOps team.
What is revenue operations?
Revenue operations is a business function or team that examines the overall revenue process and aims to improve it. From aligning revenue-generating teams like sales and marketing to providing a single overview of the revenue pipeline, RevOps has the power to maximize outcomes. In fact, research by Forrester shows that when an organization’s sales, marketing, and product functions are aligned, that organization achieves 19% faster revenue growth and 15% higher profitability than organizations that are not aligned.
Revenue operations implements enablement practices, data, and technology, such as Collective[i]’s end-to-end digital platform solution. Collective[i] provides collaboration tools, insights, and valuable buyer connections to accelerate sales cycles and grow revenue.
Is revenue operations the same as sales operations?
When comparing revenue operations vs sales operations, it’s important to note that while there is a basic similarity in their focus — generating revenue — the difference is scope. Sales operations is concerned with just the sales department, while revenue operations works to align, enable, and empower all the revenue-generating teams.
Both sales operations and RevOps use similar tools, especially with today’s complex and fast-paced sales cycles that have more stakeholders than ever. For example, Virtual DealRoomsTM provides a place where every member of the selling team can review buyer activity to coordinate timely and effective responses together — no need to navigate a multitude of clunky communication tools. Everyone is informed, accountable, and armed with recommendations driven by artificial intelligence (AI) to help align activities with optimal execution.
Who does revenue operations report to?
Revenue operations is a fairly new business practice, and there is no one-size-fits-all answer to this question. Some businesses are able to install an entire RevOps team, with a vice president (VP) of RevOps who is on the same level as the VPs of sales, marketing, and customer success. Others will have a RevOps team that comprises individuals from each department and reports to a high-level executive, such as the chief operations officer (COO) or chief financial officer (CFO).
To facilitate collaboration, revenue operations may be placed on the same level as other revenue-generating teams. Creating a chief revenue officer (CRO) to oversee RevOps, sales, marketing, and customer success may help to establish a clear chain of command and facilitate alignment.
How much do revenue operations managers make?
The average revenue operations manager salary is $83,260 per year, according to Glassdoor.com (latest average as of October 2021). This figure is based on 59 salaries that have been reported. Comparably.com gives a range of RevOps manager salaries from $68,000 to $102,000, with a median salary of $85,000. The salary of a revenue operations manager will vary depending on the location of the job and experience of the applicant.
Revenue operations managers are responsible for overseeing the RevOps team, monitoring outcomes, and creating processes that foster collaboration between revenue-generating teams. Today, the top 20% of sales professionals generate 80% of revenue. Leadership and soft skills are essential for this position, as are a deep understanding of systems and processes and a knack for data analysis.
As part of the RevOps technology stack, Collective[i] can help managers to streamline processes and increase the effectiveness of all sellers within a company, ultimately leading to revenue growth. Using artificial intelligence and machine learning, Intelligent InsightsTM replicates the judgement of top sales performers to guide attention to the recommended next actions that will make the most impact on revenue outcomes. Intelligent InsightsTM also includes opportunity odds, recommended buyers, risk alerts, and more, giving revenue operations managers the insight they need to enable and empower their teams.
In addition, Collective[i] studies top performers across its IntelligenceTM network to surface which activities are most likely to have an outsized impact on outcomes. With C[i] RecommendsTM, users receive a daily list of recommended actions, news, risk alerts, and more to help revenue operations managers drive the best results throughout the organization.
Using Collective[i], revenue operations managers and all RevOps staff can do their job to the best of their ability and showcase how important their role is to the company. Explore Collective[i] and start improving revenue outcomes today.Explore Collective[i]