Revenue operations career path
Imagine a job in which daily duties include using data analysis to create strategies, comparing different tech software, and collaborating with diverse teams and functions. If this sounds like a dream job to you, it’s time to get started in revenue operations (RevOps). On LinkedIn, there are over 28,000 revenue operations job postings in the United States alone.
Let’s take a glance at what a revenue operations career path looks like, including what some revenue operations responsibilities are.
What is the role of revenue operations?
First, let’s start with a refresher. Revenue operations is a department that aligns sales, marketing, and customer success to drive predictable revenue growth. RevOps specialists look at the big picture of all three departments — with the end goal of eliminating silos and finding the most efficient processes for the company.
There are many different roles of revenue operations, and they each encompass different responsibilities. Some basic daily tasks of a person in revenue operations might include:
- Align sales and marketing strategies to drive more revenue.
- Establish processes to enhance efficiency and collaboration between sales, marketing, and customer success. Collective[i]’s IntelligenceWriteBackTM can help with this by automating CRM data capture from any tools that sellers use, eliminating the need for manual logging.
- Perform data analysis on all departments to make informed, high-level decisions that impact the company’s bottom line.
- Choose tech options that can be used by every department while thinking about how prospective and current customers can benefit from software solutions in each sales pipeline stage. For example, a revenue operations director may implement Collective[i] 's software suite to add a critical layer of intelligence to the everyday tools in sales. Collective[i] combines data from the CRM, traditional work tools, and a vast neural network to provide teams with the highest-quality insights to drive revenue.
What does a revenue operations team structure look like?
There are many degrees of roles in RevOps. A revenue operations team structure, or RevOps department, may have roles with different ranks and individuals with varying levels of skill. Let’s take a look at some RevOps job titles found in a typical:
Entry-level roles in RevOps: revenue operations specialist, revenue operations analyst, and revenue accountant
Manager-level roles in RevOps: revenue operations manager, data manager of revenue operations, and revenue cycle manager
Director-level roles: director of revenue operations, director of revenue accounting, director of revenue strategy, and director of revenue cycle
Executive-level roles: VP of revenue accounting, VP of revenue operations, and chief revenue officer
How do I start a career in revenue operations?
To get started in a RevOps career, an individual has to embody at least two qualities: a love of problem-solving and a mind for data analysis.
There is no straight path to achieving a role in revenue operations because the RevOps function is relatively new. In that manner, it isn’t necessary to have an extensive background in sales or revenue management to land a job in RevOps, but it does help. Often, a manager or director of RevOps has experience in other high-level roles, such as a director of marketing or sales or a CMO. Many individuals in entry-level RevOps roles, such as a RevOps analyst or specialist, have gotten to the position by having a degree in business, data analytics, or economics.
Even though there isn’t a straight path to a job in revenue operations, there are many opportunities to get your foot in the door since there are now more RevOps opportunities than ever before.
Here are a few other tips when entering a career in revenue operations:
Learn by doing
Don’t be in fear of learning by doing. Many skills used in RevOps can relate to skills used in other fields, such as analysis and communication.
Look at the big picture
Learn to pose specific questions to a company’s stakeholders to understand their challenges better. Having a solid understanding of a company’s processes will help you discover how these processes can improve and what kind of technology will increase efficiency.
Develop many skills
Invest in being a generalist. Learn many skills and familiarize yourself with the different facets of revenue-generating processes in business. This will help RevOps professionals have an understanding of all areas of a business.
Follow the data, money, and strategy. Unifying data across the different departments and transforming that data into actionable insights and steps to improve a company’s revenue is a skill that will be beneficial at every stage of a career in RevOps. Collective[i]’s Intelligent InsightsTM uses artificial intelligence (AI) to analyze data and create a daily to-do list of actions that guide seller’s attention to where it will matter most in sales.
Ask questions and do your homework
When looking to further a career in revenue operations (RevOps), learn as much as possible about financial intelligence and turning data into actionable insights. It’s also helpful to make a point of talking with a finance leader in the industry to ask about the details to pay attention to in business.
Explore Collective[i] to see how our software can help your RevOps professionals hit the ground running in creating dynamic strategies and increasing revenue for your business.Explore Collective[i]